About TechTalk Marketing

Our Credentials

Technical Marketing Experts

Focus on Cool Technology, We’ll Do Your Marketing

TechTalk Marketing can help you boost your lead generation and sales effectiveness using proprietary methods developed over 30+ years of experience in the wireless and engineering services industries. With background in both marketing and technology, TechTalk will easily connect with your team to complete specific projects or help you get results on an ongoing basis.

Not Your Typical Marketing Company

Technology Background

Company founder Ellen Cusato Messer has spent her career working with engineers and other technology professionals to translate technical concepts into marketing campaigns. Ellen worked at Nortel for 13 years in senior wireless product management and product marketing roles, leaving to do freelance marketing while raising children. She began working with technology and engineering companies, launching Messer Strategies in 2003. The company was rebranded as TechTalk Marketing in 2023 to better align with her technical marketing specialization.

Ellen holds a BBA in marketing (with product management specialization) from Texas A&M University, and a Master of Science in telecommunications from Southern Methodist University. This blend of marketing and technical education helps the TechTalk project team connect with clients on both the business and technology fronts to develop more effective strategies.

Proprietary Methods

Over decades of working with companies ranging from global telecommunications giants to mid-sized engineering ﬁrms to smaller companies, Ellen noticed speciﬁc patterns that led to both success and failure in generating leads and winning ideal clients. Using these patterns, she developed a proprietary, step-by-step system for helping clients identify, attract and win their ideal customers.

Concrete Deliverables

While working as a product manager, Ellen developed a belief in the importance of requirements deﬁnition and repeatable processes. TechTalk develops requirements for each project, and creates a project plan that includes deliverables, schedule and budget.

Your Choice — Project or Ongoing Basis

For speciﬁc projects, we’ll follow the process below. We can also do monthly blog/social media posts, email campaigns, or website updates.

1. Consultation: Discus business goals, products/services, project
2. Estimate: Course of action recommendation, project budgetary estimate
3. Full Proposal: Requirements, execution plan, deliverables, schedule, cost
4. Launch: Team kickoff meeting; weekly status calls throughout project
5. Execution: Our goal is to deliver quality results on time, within budget

Start Building Your Lead Machine Now!

Save Time: Our technical background helps us get up to speed quickly. You don’t have to translate!

Maintain Focus: Focus on your core competency – we’ll do your marketing

Get It Done: We’ll lead the project and facilitate progress.

Explore

Marketing Strategy Website Design Email Marketing Social Media Sales Support

TechTalk Can Help
Free 30-Minute Call

The video helped us say in 60 seconds what we were trying to tell customers in a concise way.

—

Quincy Obioha

Todd and I are both very impressed with your talents and appreciate your attention to precise wording and meaning!

—

Amy Katz & Todd

I wanted to let you know we have had more inquiries from the website in the past 2 months than we have in all the years I can remember.

—

Chris Smith

Helping to define what our company is and what to focus on. I get much more value than a flyer. The flyer (or whatever it might be) is the end result of a lot of thinking, discussions, and sometimes reconfiguring of the company.

—

Happy Client

Value you bring…
-Gets much more than marketing
-When we do a project, it gets me to think through things
-Sometimes making changes to our company structure.
-Understanding of technical terminology. It does not scare you.

—

Happy Client